Our Mission
More Than a Store. A Community Lifeline.
We're not just another online grocer. We started with a simple idea: to use technology to address food insecurity and build a stronger, more resilient community right here in South Africa. Welcome to the story of the Digital Spaza.
From a Grant Proposal to Your Front Door
GroceryFlex was born from a proposal for a **Digital Spaza Shop** in Tshwane. The vision was to modernize the local spaza trade while providing a critical safety net for the most vulnerable members of our community.
Our core innovation is the **Buy-Now-Pay-Later (BNPL) Food Security Basket**. This isn't just about convenience; it's a dignified, reliable service ensuring that pensioners, social grant recipients, students, and families have consistent access to essential groceries, especially when funds are low.
By blending digital convenience with a deep understanding of local needs, we're building a sustainable model that works for everyone.
Our Core Pillars
Food Security
Ensuring reliable access to essential groceries for everyone, every day of the month.
Job Creation
Empowering local youth by providing jobs as delivery agents and stock handlers.
Local Economy
Sourcing from local farms, bakeries, and wholesalers to keep our economy strong.
Innovation
Using smart, accessible technology like WhatsApp and SMS to serve our community better.
Meet the Team
Founder Name
Founder & CEO
Driven by a passion to solve food insecurity, [Name] launched GroceryFlex to bring dignity and reliability to grocery shopping in our communities.
Operations Lead
Head of Operations
Ensuring every order is packed with care and delivered on time. [Name] manages our local stock hub and delivery network.
Community Manager
Community & Partner Relations
[Name] builds relationships with our local suppliers, delivery agents, and most importantly, you—our valued customers.